The goal is to launch the "One-Minute Street Confidence Challenge" across social media, utilizing

everyday streetscapes as a stage where anyone can be the star. Videos will be strictly limited to one

minute, encouraging participants to express themselves freely with the motto, "Any time, any move." This

campaign aims to strongly position the brand not merely as a product, but as an everyday fashion partner

and a symbol of the "Fearlessly Independent" spirit.

An "Shoes x Dance x MV" fusion project built on an abstract narrative. The story's

momentum comes from the intimate, kinetic dialogue between the dance and the

featured footwear, making their bond the true heart of the film.

This film is both a how-to guide and an inspirational story, going beyond mere

functional explanation. It features a user model who, in the process of using the

product, discovers a tangible response and unlocks a feeling of potential. The strategy

is to tap into the viewer's desire to "begin" or "make a change," providing a strong and

direct push towards purchase.

The strategy uses the "Aesthetics of Contrast," pairing grueling scenes of struggle with the exultant faces

of athletes breaking limits in New Balance. The film highlights the product-body unity through slow-motion

focus on sweat, power, and effort, underlined by a raw, escalating soundtrack and powerful narration.

This positions New Balance not as a mere object, but as a partner whose technology validates the

athlete's inner strength and growth.

The core of this documentary lies in the intersection of "The Question of the Limit" and "The Faith of Passion."

Through two Spanish individuals who take on backcountry skiing in the mountains, the film embodies the deep

conviction (faith) they hold for outdoor activities and their strong eagerness to push boundaries. For them, skiing is

not merely a sport; it is a way of life, a philosophy, and a faith in itself.

Moreover, the impact has been proven. The actual premiere events saw an attendance of over 200 people,

confirming that the message resonated deeply with the audience. This work aims to be an emotional and

philosophical documentary that powerfully makes viewers reconsider "the value and meaning of continuously being

passionate about one thing" through the trajectory of their pursuit of the extreme.

This is a short film narrative a universe crafted by two independent rapper brothers that transforms the

music video (MV) concept.

The story revolves around a mysterious organization and the brothers' tangled past of love, rivalry, and

betrayal. It is brought to life through a combination of creative visual design and ingenious lighting

techniques.

GRIT: Expressing the skateboard culture's toughness, rawness, and indomitable spirit (confidence).

GROOVE: Expressing the dancer's sense of rhythm and refined movement (style).

Core Expression: By blending the "toughness" and "playfulness" of American street culture through

unique design, we will convey the product's high quality alongside a powerful sense of individuality.